Market size
Official and industry data with a clear scope: goods or services, all e-commerce or a specific channel. Figures that are not comparable are not added together.
01
What we research and why
First, we define the business question. The report should help you make a decision about your product, target country and sales channel.
- Product
- Category, SKUs, materials, dimensions, weight and the features buyers use to compare products.
- Decision
- Choose a country and sales channel, test a possible price or decide which products to prepare for launch.
- Country
- The country agreed for this study. Any data from other markets is shown separately and explained.
- Sales channel
- A specific marketplace, wholesale buyers or your own store. Each channel has its own costs.
- Period
- The period covered by the statistics and the dates when listings were collected. A single snapshot is not presented as a sales trend.
- Your inputs
- Purchase price in USD, shipment volume, packaging and available product documents. Missing information is listed separately.
02
What we know about demand
Every finding includes its source, period and limitations. Where reliable data is unavailable, we explain how the hypothesis can be tested.
Marketplace listings
Available listings, prices, sellers, specifications and reviews as of the collection date. These show what sellers offer, not their verified revenue.
Demand estimate
If a model is used, its method, inputs and assumptions are shown alongside it. An estimate based on available data is not a record of actual paid orders.
What needs further research
Seasonality, buying decisions, repeat purchases or a lack of sales are investigated using a suitable method. This may involve interviews, a data request or observation over a defined period.
How to read the findings
A listing price shows the seller's offer. Reviews help explain the customer experience. The number of reviews alone does not establish sales volume, profit or market share.
03
Which products we compare yours with
In the actual report, each comparable offer has its own row. Below are the fields included and what each one means.
| Competitor and SKU | Seller name, brand and product identifier in the source. If the SKU is unavailable, this is noted. |
|---|---|
| Specifications | Materials, dimensions, included items and other features needed for a fair price comparison. |
| Price, USD | The listing price converted to USD using a stated exchange rate and date. Promotions, delivery charges and available product variants are noted separately. |
| Reviews and rating | Available metrics and recurring themes in reviews. A missing rating is not treated as zero. |
| Source link | A direct link to the listing so the observation can be checked. If the export does not include a link, the record is marked as incomplete. |
| Observation date | When the data for this offer was collected. The file creation date does not replace the observation date. |
| What it means | How the offers differ for buyers, and which feature, price or condition is worth testing for your product. |
Listings with different included items, quantities or quality are not compared on price alone. The sample scope and selection criteria are explained before the conclusions.
04
What remains from each sale
The calculation uses your inputs and the terms of the selected channel. All monetary values in the report are shown in USD, with the conversion date and method.
| Selling price | An assumed unit price with discounts and tax treatment stated. This is an input for the calculation, not a forecast of an actual sale. |
|---|---|
| Product cost | The purchase price in USD provided by the client. We clarify what the supplier's price already includes. |
| Shipping and imports | Transport, insurance, customs and other agreed costs. Shipment-level costs are allocated to products using a stated method. |
| Fees | Marketplace fees, payment processing and UMAY fees are shown separately. The basis for each charge is stated clearly. |
| Storage and fulfilment | Receiving, storage duration, picking, packing and order delivery. The billing unit and rate conditions are stated for each operation. |
| Marketing | Advertising spend and marketing service fees are shown separately. Cost per order depends on order volume, so it is assessed across scenarios. |
| Returns and losses | Return shipping, inspection, repacking and potential defects. The return rate is labelled as either an observed figure or an assumption. |
| Taxes and one-off work | Taxes, documentation and launch work are included according to the agreed approach. Recoverable amounts and fixed costs are kept separate from costs per order. |
Calculation logic
Sales revenue minus product and order costs = contribution towards fixed costs.
This figure is not yet net profit. No margin conclusion is made without the purchase price, current rates and agreed assumptions.
05
When a launch makes sense
Scenarios show how changes affect costs and margins. In the actual report, every input will have a source or be clearly labelled as an assumption.
Price and sales channel
We compare price options for equivalent product configurations, accounting for fees, order processing costs and the terms of each channel.
- Which costs change with the price?
- What sales volume is needed to cover one-off costs?
- What needs to be tested with buyers?
Costs and risks
We assess the effect of higher shipping costs, longer storage, increased advertising spend or more returns. Unknown inputs are clearly visible in the calculation.
- Which assumptions have the greatest effect on the result?
- Which rate still needs to be confirmed?
- Under what conditions should the decision be reviewed?
Limits of certainty
A positive calculation does not guarantee demand. If sales data is unavailable, the report clearly separates the economics of a possible order from the question of how many orders can be won.
06
What to do next
The conclusion connects the decision to the evidence. The recommendation should make clear what to do, why, and which data is still missing.
Example wording, not a conclusion about a specific product
Compare two sales channels using the full cost per order. Test which features buyers are willing to pay for. If a limited launch is agreed, measure the cost of acquiring an order and actual returns before deciding to increase shipments.