Kazakhstan
Reporting dates and metric definitions are provided separately.
- Population
- 20.62 million
- As of 1 September 2026
- Online retail sales of goods
- ≈7,23 billion USD
- 2025
- Domestic market
- Online share of total retail sales
- 14,3%
- 2025
Where online sales take place
Share of online sales value · 2025
- Marketplaces86%
- Retailers' own online stores14%
Base: domestic retail e-commerce. These are channel shares, not individual company shares.
What this means for your product
Most online sales value flows through marketplaces.
Before launching, check demand in your category, platform requirements and the cost of shipping, commissions and returns.
Platform examples
- Kaspi.kz
Examples to explore. Eligibility and operating terms are checked separately.
BNS data covers goods. Online services are measured separately and are not included in this amount.
Sources and methodology
- BNS: population
20,618,796 people as of 1 September 2026.
- BNS: e-commerce in 2025
Volume, retail share and channel breakdown. Published 25 May 2026.
- Kaspi.kz: company materials
A platform example. Group GMV is not used to calculate market share.
- National Bank of Kazakhstan: average exchange rate for 2025
Average official rate for 2025: 1 USD = 521.59 local currency units. The original amount is divided by this rate and rounded to 0.01 billion USD.
